SEO
•
March 10, 2024
•
15 min read
The Ultimate On-Page SEO Checklist for 2024
Everything you need to optimize every page on your website for maximum search visibility.
Title Tag Optimization
- ✓Include primary keyword near the beginning
- ✓Keep under 60 characters
- ✓Make it compelling for clicks
- ✓Include brand name (optional, at end)
- ✓Unique for every page
Meta Description
- ✓Keep between 150-160 characters
- ✓Include primary keyword naturally
- ✓Write a compelling call-to-action
- ✓Match search intent
- ✓Unique for every page
URL Structure
- ✓Include target keyword
- ✓Keep URLs short and descriptive
- ✓Use hyphens to separate words
- ✓Avoid unnecessary parameters
- ✓Use lowercase letters only
Heading Structure
- ✓Use only one H1 per page
- ✓Include keyword in H1
- ✓Use H2s for main sections
- ✓Use H3-H6 for subsections
- ✓Follow logical hierarchy
Content Optimization
- ✓Include primary keyword in first 100 words
- ✓Use semantic keywords throughout
- ✓Match or exceed competitor word count
- ✓Break up text with subheadings
- ✓Use bullet points and numbered lists
- ✓Answer user questions thoroughly
Image Optimization
- ✓Add descriptive alt text to all images
- ✓Compress images for fast loading
- ✓Use descriptive file names
- ✓Use modern formats (WebP, AVIF)
- ✓Implement lazy loading
Internal Linking
- ✓Link to relevant internal pages
- ✓Use descriptive anchor text
- ✓Link from high-authority pages
- ✓Keep link count reasonable
- ✓Fix broken internal links
External Linking
- ✓Link to authoritative sources
- ✓Open external links in new tab
- ✓Use nofollow for sponsored/untrusted links
- ✓Verify external link quality
Technical Elements
- ✓Page loads in under 3 seconds
- ✓Mobile-responsive design
- ✓HTTPS enabled
- ✓Schema markup implemented
- ✓Canonical tags set correctly
Use Content Pilot
Content Pilot automatically checks many of these elements and provides a real-time score as you optimize your content. Try it free for 7 days.