SERP Analysis
Understand exactly what Google wants to see for any keyword by analyzing top-ranking pages.
What is SERP Analysis?
SERP (Search Engine Results Page) analysis examines the top-ranking pages for a keyword to understand what factors contribute to their success. Content Pilot analyzes the top 20 Google results and extracts actionable insights.
Running an Analysis
- Navigate to your project dashboard
- Click "New Analysis"
- Enter your target keyword
- Select location (e.g., United States) and language
- Click "Analyze" and wait 30-60 seconds
Understanding the Results
Word Count Recommendations
We show you the average, minimum, and maximum word counts of top-ranking pages. Aim for the recommended range to match competitor depth.
NLP Keywords
These are semantically related terms that top pages use. Including them signals to Google that your content is comprehensive.
Keywords are ranked by importance (0-100). Focus on high-importance terms first.
Heading Analysis
See what H2 and H3 headings top competitors use. This reveals the subtopics you should cover.
Questions to Answer
Pulled from Google's "People Also Ask" feature, these are questions your content should address.
Pro Tip
Run SERP analysis before creating new content AND when updating existing content. Rankings change, and your optimization strategy should too.
Competitor Breakdown
See individual data for each top-ranking page:
- URL and title
- Word count
- Content score (if available)
- Number of headings
- Internal/external link count